We were delighted with the success of our campaign with IDS to publicise the launch of Marie Curie’s new Support Line and online information services. The campaign got directly to the people who needed the service and achieved great results right from the beginning. We found IDS brilliant to work with, always efficient, helpful and providing a highly professional service.
Combining Coeliac UK’s great campaign materials with our audience of 31 million registered patients is certain to result in GP appointments and diagnosis. The great thing about waiting room campaigns is that there is a captive audience all of which are susceptible to healthcare messages and ideally suited to making Healthcare Professional appointments.
I'd like to thank IDS UK for placing hypothyroidism posters in GP surgeries. We had more phone calls, more visits to the website and an increase in membership applications.
This information programme will make a huge difference to peoples' lives, and your input at 'The Coal Face' of the GP surgery where so many elderly individuals regularly attend is so important.
After 15 years of using IDS UK you may think leaflets are a tired media but even in this digital age it continues to work.
A very successful campaign in GP surgeries and hospitals that has been effective and popular in our key healthcare settings
We know that talking to people at the right time and in the right place is key to meeting campaign objectives. If you are championing a cause and want to promote symptoms awareness, increase early diagnosis or make people aware of support services – then a Doctor’s surgery, clinic or hospital is the right place to talk to them.
72% of respondents in our latest survey stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.
Using the IDS UK data on our network of over 5000 UK GP surgeries, we can help you chose the appropriate locations for your message through demographic targeting. This means that campaigns will be delivered to areas that are likely to have the biggest impact. Once the material is in-situ it is then self-selected by consumers who are interested in the topic at hand, meaning your message is reaching people who are interested in what you have to say and more likely to take action. All of this comes together to bring you a wide reaching, relevant and affordable marketing channel – helping you get the most out of your campaign spend.
Being accountable for every penny spent is important, but knowing how well a campaign channel is performing so future campaigns can be improved and refined is also key. IDS UK will use qualitative and quantitative measures to provide an independent and objective report on each campaign run.