charity

Raise Awareness in the Right Place, at the Right Time to Millions of Patients in GP Surgery Waiting Rooms

Access 50% of the UK Population in a Healthcare Environment for as Little as £1 a Month per Surgery.

  • We were delighted with the success of our campaign with IDS to publicise the launch of Marie Curie’s new Support Line and online information services. The campaign got directly to the people who needed the service and achieved great results right from the beginning. We found IDS brilliant to work with, always efficient, helpful and providing a highly professional service.

    Jane Heath Communication Manager, Marie Curie
  •  Combining Coeliac UK’s great campaign materials with our audience of 31 million registered patients is certain to result in GP appointments and diagnosis.  The great thing about waiting room campaigns is that there is a captive audience all of which are susceptible to healthcare messages and ideally suited to making Healthcare Professional appointments.

    Judy Landell IDS UK
  • I'd like to thank IDS UK for placing hypothyroidism posters in GP surgeries. We had more phone calls, more visits to the website and an increase in membership applications.

    Development Officer British Thyroid Foundation
  • This information programme will make a huge difference to peoples' lives, and your input at 'The Coal Face' of the GP surgery where so many elderly individuals regularly attend is so important.

    Dame Esther Rantzen DBE The Silver Line
  • After 15 years of using IDS UK you may think leaflets are a tired media but even in this digital age it continues to work.

    Edward Pickering IDS UK
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  • A very successful campaign in GP surgeries and hospitals that has been effective and popular in our key healthcare settings

    Marketing Team Macmillan

IDS UK helps you…

Raise sympton awareness

Raise sympton awareness

Raise symptom awareness and increase early diagnosis by getting high visibility on your campaign content in a healthcare setting where people can take immediate action by talking to the GP, nurse or by contacting your charity.

Promote support services

Promote support services

Whether it’s support services, helplines or digital content – promote your message through our GP surgery waiting room network. Reach patients, family members and carers at a time when they are thinking about their health.

Minimise wastage

Minimise wastage

Through targeting and footfall data we can calculate patient leaflet volumes to within 10%. Self-selection of healthcare leaflets ensures minimal wastage and maximum efficiency in reaching your target surgery waiting room audience. Patient leaflet self-selection ensures the success of your charity’s campaign.

Measure success

Measure success

At the end of each healthcare marketing and communications campaign you will be given an independent qualitative and quantitative report that measures reach and success. These measures can be used to monitor patient behavioural change, website visits and helpline calls.

Why use IDS UK?

Right place, right time

Right place, right time

We know that talking to people at the right time and in the right place is key to meeting campaign objectives. If you are championing a cause and want to promote symptoms awareness, increase early diagnosis or make people aware of support services – then a Doctor’s surgery, clinic or hospital is the right place to talk to them.

72% of respondents in our latest survey stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.

Strong return on spend

Strong return on spend

Using the IDS UK data on our network of over 5000 UK GP surgeries, we can help you chose the appropriate locations for your message through demographic targeting. This means that campaigns will be delivered to areas that are likely to have the biggest impact. Once the material is in-situ it is then self-selected by consumers who are interested in the topic at hand, meaning your message is reaching people who are interested in what you have to say and more likely to take action. All of this comes together to bring you a wide reaching, relevant and affordable marketing channel – helping you get the most out of your campaign spend.

Independent, objective reporting

Independent, objective reporting

Being accountable for every penny spent is important, but knowing how well a campaign channel is performing so future campaigns can be improved and refined is also key. IDS UK will use qualitative and quantitative measures to provide an independent and objective report on each campaign run.

By using IDS UK you will be joining the likes of…

Ready with a campaign or just have some questions?

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