direct-

Raise Product Awareness in the Right Place, at the Right Time to Millions of Consumers in GP Surgery Waiting Rooms

Make Your Advertising Spend Count
with IDS UK for as Little as £1 per Surgery per Month

  • By far the most cost effective way of increasing our client base compared to TV, Radio and newspapers

    Keystone Legal
  • GP waiting rooms seemed an obvious choice for the target audience of over 65s. It really was a case of the right place at the right time with the right message; and it worked.

    Edward Pickering IDS UK
  • After 15 years of using IDS UK you may think leaflets are a tired media but even in this digital age it continues to work.

    Edward Pickering IDS UK
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IDS UK helps you…

Reach Large Audiences

Reach Large Audiences

With access to over 50% of the UK’s population, along with targeting options – you can reach a large audience quickly and cheaply.

High Campaign Visibility

High Campaign Visibility

All of our leaflet display boards in GP surgery waiting rooms are wall mounted. This gives your leaflets high visibility in a space where people are captive with time on their hands so are looking for something to read.

Minimise Waste

Minimise Waste

Through targeting and footfall data we can calculate patient leaflet volumes to within 10%. Self-selection of healthcare leaflets ensures minimal wastage and maximum efficiency in reaching your target surgery waiting room audience. Patient leaflet self-selection ensures the success of your direct marketing campaign.

Measure Success

Measure Success

At the end of each marketing campaign you receive an quantitative and qualitative report to calculate the success of your campaign.

Why use IDS UK?

Minimise Waste

Minimise Waste

While a mail drop is certainly cheap, most of your material will go straight from doormat to bin without even an acknowledgement. At IDS UK we help select the right placement through demographic and geo-targeting. We then factor this in with the expected footfall of the surgeries & clinics and can give a fairly accurate assessment of how much material is required. As the material is then self-selected by the audience, the wastage is minimal and the conversions are high.

Tailored Solutions

Tailored Solutions

Whether you need a full end-to-end solution of design, print, display and reporting, or just the display and reporting – IDS UK can help. With access to over 50% of the UK’s population through GP surgeries and advanced targeting techniques, we can assist with getting your message out to the right audience. Our service can be tailored to suit your needs, ensuring maximum return on investment.

Measure Success

Measure Success

IDS UK uses a variety of qualitative and quantitative measures to track campaign responses and reach. This is then presented in a summary report than can be used against your existing KPI’s to measure the success of the campaign.

By using IDS UK you will be joining the likes of…

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