By far the most cost effective way of increasing our client base compared to TV, Radio and newspapers
GP waiting rooms seemed an obvious choice for the target audience of over 65s. It really was a case of the right place at the right time with the right message; and it worked.
After 15 years of using IDS UK you may think leaflets are a tired media but even in this digital age it continues to work.
While a mail drop is certainly cheap, most of your material will go straight from doormat to bin without even an acknowledgement. At IDS UK we help select the right placement through demographic and geo-targeting. We then factor this in with the expected footfall of the surgeries & clinics and can give a fairly accurate assessment of how much material is required. As the material is then self-selected by the audience, the wastage is minimal and the conversions are high.
Whether you need a full end-to-end solution of design, print, display and reporting, or just the display and reporting – IDS UK can help. With access to over 50% of the UK’s population through GP surgeries and advanced targeting techniques, we can assist with getting your message out to the right audience. Our service can be tailored to suit your needs, ensuring maximum return on investment.
IDS UK uses a variety of qualitative and quantitative measures to track campaign responses and reach. This is then presented in a summary report than can be used against your existing KPI’s to measure the success of the campaign.