Food

Generate Brand Awareness to Millions of Consumers in the Healthcare Setting of GP Surgery Waiting Rooms

Advertise Your Healthy Product in a Healthcare Environment for as Little as £1 per Surgery per Month

  • Working with IDS UK allowed us to distribute our information to hundreds/thousands of parents, to provide potentially life changing information and advice. We would definitely recommend working with IDS UK for an effective and reliable way of distributing informative materials.

    Allergy UK
  • This GP waiting room campaign has effectively delivered high awareness and response amongst our target female consumers

    Assistant Brand Manager Procter and Gamble

IDS UK helps you…

Reach the Right Audience

Reach the Right Audience

Reach over 50% of the UK population in a healthcare setting. If you have a health product with a health message then it is obvious that the GP waiting room is the right time and place to promote it.

Increase Brand Awareness

Increase Brand Awareness

Studies have shown that consumers in key target groups showed a 61% brand recall after being exposed to a campaign in one of our GP surgeries.

Minimise Waste

Minimise Waste

Through targeting and footfall data we can calculate patient leaflet volumes to within 10%. Self-selection of healthcare leaflets ensures minimal wastage and maximum efficiency in reaching your target surgery waiting room audience. Patient healthy eating leaflets self-selection ensures the success of your consumer campaign.

Measure success

Measure success

Reports combine a number of methods, including EPOS data from the research company IRI Symphony to show the sales-uplift, product drift and other research information providing you with a clear and independent measure of your surgery waiting room advertising campaign.

Why use IDS UK?

Right Time, Right Place

Right Time, Right Place

Through our network of over 50% of the UK GP surgeries, hospitals and clinics, we can help you target a relevant audience to promote your products and brand. A healthy product being promoted in a health-care environment improves awareness and brand recall. In one leading campaign, they found that their key target group had 61% brand recall after 12 months. This is supported by our latest survey that found, 72% of respondents stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.

Implied Medical Endorsement

Implied Medical Endorsement

Having your brand within a GP or medical environment automatically gives an implied medical endorsement, which helps build the reputability of the product and brand. Our latest survey showed that 44% felt that their GP was endorsing the product or message found in waiting room leaflets and posters.

Detailed Campaign Reporting

Detailed Campaign Reporting

To measure the campaign, we can use a wide range of qualitative and quantitative methods to measure the success. These include getting EPOS data from nearby pharmacies and supermarkets to track sales uplift over the campaign duration. At the end of each campaign we present an independent report into the performance that can be used internally for marketing and sales reporting.

By using IDS UK you will be joining the likes of…

Ready with a campaign or just have some questions?

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