Working with IDS UK allowed us to distribute our information to hundreds/thousands of parents, to provide potentially life changing information and advice. We would definitely recommend working with IDS UK for an effective and reliable way of distributing informative materials.
This GP waiting room campaign has effectively delivered high awareness and response amongst our target female consumers
Through our network of over 50% of the UK GP surgeries, hospitals and clinics, we can help you target a relevant audience to promote your products and brand. A healthy product being promoted in a health-care environment improves awareness and brand recall. In one leading campaign, they found that their key target group had 61% brand recall after 12 months. This is supported by our latest survey that found, 72% of respondents stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.
Having your brand within a GP or medical environment automatically gives an implied medical endorsement, which helps build the reputability of the product and brand. Our latest survey showed that 44% felt that their GP was endorsing the product or message found in waiting room leaflets and posters.
To measure the campaign, we can use a wide range of qualitative and quantitative methods to measure the success. These include getting EPOS data from nearby pharmacies and supermarkets to track sales uplift over the campaign duration. At the end of each campaign we present an independent report into the performance that can be used internally for marketing and sales reporting.