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Delivering Healthcare Marketing Campaigns To Millions Of Patients In GP Surgery Waiting Rooms

Communicate Effectively in Healthcare Settings

  • We are making sure we give people the information they need to help them to look after themselves and also to know where to go for urgent advice – whether it’s pharmacies, NHS Choices, NHS 111 or A&E

    National Director For Acute Care NHS England
  • We have found IDS to be an effective and valuable way of reaching our target audiences.  We have worked with IDS UK for many years and we consistently get an excellent response.

    Media & PR Manager The Health & Care Professions Council
  • For the campaign to work the message needs to reach the right audience.  IDS UK's wall mounted GP surgery poster frames and leaflet display racks will provide these materials with maximum waiting room coverage.

    Head of Marketing Public Health England
  • This campaign hit the right targeted audience in an effective and interesting way

    Senior Campaign Manager Public Health England
  • The IDS campaign worked brilliantly at raising awareness of Sepsis symptoms and generated strong GP and nurse support

    Senior Campaign Manager Public Health England

IDS UK helps you…

Meet Primary Objectives

Meet Primary Objectives

Ensuring you have healthcare message in a healthcare setting is easy with IDS UK. We are experts in helping you reach your target audience.

Professional Display & Distribution

Professional Display & Distribution

Our service provides guaranteed distribution and placement of your marketing materials in our surgery waiting room displays. We have leaflet and poster display boards located in GP surgery waiting rooms nationwide.

Minimise Wastage

Minimise Wastage

Through targeting and footfall data we can calculate patient leaflet volumes to within 10%. Self-selection of healthcare leaflets ensures minimal wastage and maximum efficiency in reaching your target surgery waiting room audience. Patient leaflet self-selection ensures the success of your public health and all government campaigns.

Measure success

Measure success

At the end of each healthcare marketing and communications campaign you will be given an independent qualitative and quantitative report that measures reach and success. These measures can be used to monitor patient behavioural change across a number of public health campaigns for comparison.

Why use IDS UK?

Meet Objectives

Meet Objectives

As an established NHS & Public Health England service provider, IDS UK is the leading partner for displaying healthcare messaging to consumers. Through our extensive GP surgery network – we have access to over 50% of the UK population in a healthcare setting. This is ideal for achieving the reach needed for public health campaigns. We can also run bespoke campaigns in specialised clinics and hospitals as required.

Campaign Management

Campaign Management

Medical and administration staff are busy people – making sure the right healthcare content for their patients is available is a low priority. IDS UK solves this by being an independent provider, managing the content within the healthcare setting and guaranteeing display. This is supported by regular visits back to the display for adjustments and campaign top-ups - so you can be sure that the patient information leaflets, posters and campaign content are getting the required visibility for success.

Right Place, Right Time

Right Place, Right Time

Putting the right message into the right hands at the right time is a fine art. Through advanced mapping techniques, IDS UK can suggest appropriate settings to target based on relevant demographic criteria. As the message is being delivered in the right environment, combined with the process of self-selection – valuable resources are conserved. Consumers are then able to take immediate action by talking to a healthcare provider and public health campaign effectiveness increases.

Independent, Objective Reporting

Independent, Objective Reporting

Even just finding out how many people have taken a leaflet can be a daunting task. IDS UK uses a variety of qualitative and quantitative measures to track campaign responses and reach – offering an independent report that can be delivered to measure the campaign effectiveness. These reports can be used side-by-side to monitor success across a number of public health campaigns, with the surety that the data is like-for-like.

By using IDS UK you will be joining the likes of…

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