Delivering Healthcare Marketing Campaigns To Millions Of Patients In GP Surgery Waiting Rooms
Communicate Effectively in Healthcare Settings
We are making sure we give people the information they need to help them to look after themselves and also to know where to go for urgent advice – whether it’s pharmacies, NHS Choices, NHS 111 or A&E
We have found IDS to be an effective and valuable way of reaching our target audiences. We have worked with IDS UK for many years and we consistently get an excellent response.
For the campaign to work the message needs to reach the right audience. IDS UK's wall mounted GP surgery poster frames and leaflet display racks will provide these materials with maximum waiting room coverage.
This campaign hit the right targeted audience in an effective and interesting way
The IDS campaign worked brilliantly at raising awareness of Sepsis symptoms and generated strong GP and nurse support
IDS UK helps you…
Why use IDS UK?
As an established NHS & Public Health England service provider, IDS UK is the leading partner for displaying healthcare messaging to consumers. Through our extensive GP surgery network – we have access to over 50% of the UK population in a healthcare setting. This is ideal for achieving the reach needed for public health campaigns. We can also run bespoke campaigns in specialised clinics and hospitals as required.
Medical and administration staff are busy people – making sure the right healthcare content for their patients is available is a low priority. IDS UK solves this by being an independent provider, managing the content within the healthcare setting and guaranteeing display. This is supported by regular visits back to the display for adjustments and campaign top-ups - so you can be sure that the patient information leaflets, posters and campaign content are getting the required visibility for success.
Right Place, Right Time
Putting the right message into the right hands at the right time is a fine art. Through advanced mapping techniques, IDS UK can suggest appropriate settings to target based on relevant demographic criteria. As the message is being delivered in the right environment, combined with the process of self-selection – valuable resources are conserved. Consumers are then able to take immediate action by talking to a healthcare provider and public health campaign effectiveness increases.
Independent, Objective Reporting
Even just finding out how many people have taken a leaflet can be a daunting task. IDS UK uses a variety of qualitative and quantitative measures to track campaign responses and reach – offering an independent report that can be delivered to measure the campaign effectiveness. These reports can be used side-by-side to monitor success across a number of public health campaigns, with the surety that the data is like-for-like.