pharma-smaller

Increase Sales by Marketing Your Products to Millions Of Consumers in GP Surgery Waiting Rooms

Pharmacy & Supermarket EPOS Reports to Measure Your ROI

  • This retail market intelligence reinforces IDS UK’s belief that healthcare environments work well for healthcare information. Brands such a Gaviscon receive a high return on investment and noticeable improvements in sales.

    IDS UK
  • An impressive surge in social media postings from patients who noticed the campaign in their surgery who both tried and liked the product.

    Molludab Brand Manager

IDS UK helps you…

Advertise in GP Surgeries

Advertise in GP Surgeries

We have over 5000 GP surgeries with 31 million NHS registered patients meaning your campaign will reach an audience of  TV magnitude. Campaigns delivered through a GP surgery waiting room means an implied GP endorsement of products and messages that will influence and boost sales.

Target Suitable Audiences

Target Suitable Audiences

With geo & demographic targeting we can take your campaign into areas that will give the maximum return for your product.

Minimise Waste

Minimise Waste

Through a combination of audience targeting and pharmacy leaflets self-selection, we keep campaign costs to a minimum.  This means you achieve the highest return for the lowest costs.

Report on ROI

Report on ROI

Reports combine a number of methods, including EPOS data from the research company IRI Symphony to show sales-uplift, product drift and other research information providing you with a clear and independent measure of your surgery waiting room advertising campaign.

Why use IDS UK?

Versatile Campaign Support

Versatile Campaign Support

Whether you have an information campaign for symptoms awareness, want to talk to already diagnosed patients or have over-the-counter products to promote – printed material can offer a number of ways to get your message across. IDS UK offers a range of services from display to a full end-to-end solution. This is supported by exclusive access to display stands and poster spots in over 5000 UK GP surgeries, as well as specialised clinic and hospital access - getting your material into the hands of relevant consumers.

Suitable, Reputable Setting

Suitable, Reputable Setting

A healthcare setting makes sense for a healthcare message. Having your material in GP surgeries the campaign is reaching people who are already thinking about their health, about to see their doctor and expecting to receive medical advice and facts. All of these factors combined with a high percentage (71%) of consumers then going on to a retail environment (pharmacy or supermarket) within 24 hours, increases the likelihood of sales conversion.

Measure Success with Facts

Measure Success with Facts

To measure the campaign, we can use a wide range of qualitative and quantitative methods to measure the success. These include getting EPOS data from nearby pharmacies and supermarkets to track sales uplift over the campaign duration. At the end of each campaign we present an independent performance report for marketing and sales use.

By using IDS UK you will be joining the likes of…

Ready with a campaign or just have some questions?

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.