This retail market intelligence reinforces IDS UK’s belief that healthcare environments work well for healthcare information. Brands such a Gaviscon receive a high return on investment and noticeable improvements in sales.
An impressive surge in social media postings from patients who noticed the campaign in their surgery who both tried and liked the product.
Whether you have an information campaign for symptoms awareness, want to talk to already diagnosed patients or have over-the-counter products to promote – printed material can offer a number of ways to get your message across. IDS UK offers a range of services from display to a full end-to-end solution. This is supported by exclusive access to display stands and poster spots in over 5000 UK GP surgeries, as well as specialised clinic and hospital access - getting your material into the hands of relevant consumers.
A healthcare setting makes sense for a healthcare message. Having your material in GP surgeries the campaign is reaching people who are already thinking about their health, about to see their doctor and expecting to receive medical advice and facts. All of these factors combined with a high percentage (71%) of consumers then going on to a retail environment (pharmacy or supermarket) within 24 hours, increases the likelihood of sales conversion.
To measure the campaign, we can use a wide range of qualitative and quantitative methods to measure the success. These include getting EPOS data from nearby pharmacies and supermarkets to track sales uplift over the campaign duration. At the end of each campaign we present an independent performance report for marketing and sales use.