Gaviscon Heart Burn Leaflet
  • This retail market intelligence reinforces IDS UK’s belief that healthcare environments work well for healthcare information. Brands such a Gaviscon receive a high return on investment and noticeable improvements in sales.

    IDS UK

Sales Uplift for OTC Heartburn Medicine

CAMPAIGN DURATION

4 Months

MEDIUM

IDS leaflets and poster boards

OBJECTIVE

To increase sales for the product

OUTCOME

17.6% sales uplift for the product, which was a return on investment of £5.65 for every £1 spent. This was verified by IRI a market research company.

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