Clearblue
  • This GP waiting room campaign has effectively delivered high awareness and response amongst our target female consumers

    Assistant Brand Manager Procter and Gamble

IDS Attracts Support For Clearblue Digital Products

CAMPAIGN DURATION

3 Years

MEDIUM

IDS leaflets

OBJECTIVE

To provide information to patients planning pregnancy and attract support for Clearblue digital products

OUTCOME

Market research showed Clearblue’s reputation has grown as a result of the patient support tools in GP waiting rooms.

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