Care Fees
  • GP waiting rooms seemed an obvious choice for the target audience of over 65s. It really was a case of the right place at the right time with the right message; and it worked.

    Edward Pickering IDS UK

Surge In Responses For Care Home Fee Funding

CAMPAIGN DURATION

On going

MEDIUM

IDS leaflets

OBJECTIVE

To help patients minimise care fees

OUTCOME

Generated a 14 fold increase in reponses

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Age UK