Marketing Agencies

Communicate To Millions Of Consumers With Time On Their Hands Through Our GP Surgery Waiting Room Network

Raise Awareness in the Right Place, at the Right Time

  • We were delighted with the success of our campaign with IDS to publicise the launch of Marie Curie’s new Support Line and online information services. The campaign got directly to the people who needed the service and achieved great results right from the beginning. We found IDS brilliant to work with, always efficient, helpful and providing a highly professional service.

    Jane Heath Communication Manager, Marie Curie
  •  Combining Coeliac UK’s great campaign materials with our audience of 31 million registered patients is certain to result in GP appointments and diagnosis.  The great thing about waiting room campaigns is that there is a captive audience all of which are susceptible to healthcare messages and ideally suited to making Healthcare Professional appointments.

    Judy Landell IDS UK
  • I'd like to thank IDS UK for placing hypothyroidism posters in GP surgeries. We had more phone calls, more visits to the website and an increase in membership applications.

    Development Officer British Thyroid Foundation
  • This information programme will make a huge difference to peoples' lives, and your input at 'The Coal Face' of the GP surgery where so many elderly individuals regularly attend is so important.

    Dame Esther Rantzen DBE The Silver Line
  • After 15 years of using IDS UK you may think leaflets are a tired media but even in this digital age it continues to work.

    Edward Pickering IDS UK
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  • A very successful campaign in GP surgeries and hospitals that has been effective and popular in our key healthcare settings

    Marketing Team Macmillan

IDS UK helps you…

Reach a Wide Audience

Reach a Wide Audience

The extensive network of IDS UK reaches over 50% of the UK population through our GP surgeries. Bespoke campaigns for hospitals and clinics are also available.

Reach the Right Audience

Reach the Right Audience

Granular targeting based on geographic and demographic criteria for better campaign conversions. Implied healthcare professional endorsement of the trusted environment of the GP surgery waiting room greatly benefits and enhances your PR message.

Minimise Waste

Minimise Waste

At the end of each healthcare marketing and communications campaign you will be given an independent qualitative and quantitative report that measures reach and success.

Measure success

Measure success

Qualitative and quantitative reporting available for great reporting. Take the pain out of proving printed media conversions with our established methods.

Why use IDS UK?

Measure Success

Measure Success

IDS UK can provide footfall and demographic information on the patients at each surgery for pre-campaign metrics. This can be combined with qualitative and quantitative post-campaign reporting to track campaign responses and reach. This is then presented in a summary report than can be shared with the client for efficient feedback.

Great for Brand Awareness

Great for Brand Awareness

Case studies have shown over a 60% increase in brand recall in core target demographics from IDS UK campaigns. If you have a relevant campaign that would benefit from a healthcare environment, then UK doctor's surgeries are a great place for this. Each campaign can be combined with coupons or digital pushes to greater increase conversions and campaign follow-ups.

Professional and Cost Effective Solutions

Professional and Cost Effective Solutions

The rates start from as little as £1 per month per surgery and with higher conversion rates than mail-drops, they can be more cost effective. IDS UK will provide a fully managed service in terms of distribution and display and are used to dealing with tight deadlines. We offer a professional service to support your client delivery requirements.

By using IDS UK you will be joining the likes of…

Some of our latest campaigns

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